Concept and Ideation
CONCEPT AND IDEA
Concept Board
CONCEPT AND IDEA
Direction (Big Idea) : Young & Vibrant
Concept : Vibrancy
- Introduced vibrancy concept TVC to convey the unique selling proposition of the
product.
- Create a concept that enable the consumer immerse in the environment to
persuade and establish the consumer perception towards F&N Fruit Tree juice to
boost up the sale.
Concept : Vibrancy
- Introduced vibrancy concept TVC to convey the unique selling proposition of the
product.
- Create a concept that enable the consumer immerse in the environment to
persuade and establish the consumer perception towards F&N Fruit Tree juice to
boost up the sale.
Strategy Board
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